Potential impact of biotechnology on modern society Essay

Potential impact of biotechnology on modern society - Essay Example yeast cells have been genetically manipulated to produce vaccine against hepatitis B virus. myeloma cells and b-cells of immunized mice were hybridized to produce hybrid cells that consisted the characteristics of both the cells which were cell division and antibody production. following are the areas where biotechnology has done best.The maximum benefits to biotechnology have been utilized by health care. Biotechnology derived proteins and polypeptides from the new class of potential drugs. for ex insulin was primarily extracted from slaughter animals. since 1982 human insulin have been produced by micro organism in fermenters.some of the important products that have been produced are interferon for cancer and viral infection, human urokinase for plasminogen activator used in vascular disorder, insulin for treatment of diabetes, human factor for clotting for hemophilia, lymph lines for auto immune functioning, serum albumin in surgery, attenuated pseudo rabies virus antigen for vacc ine against rabies, tissue plasminogen activator in treatment of heart attack. Currently there are about 35 biotechnology derived therapeutics and vaccines approved by the USFDA alone for medical use, and more than 500 drugs and vaccines to reach in market . Agriculture:-biotechnology is making new ground in the food agriculture area. current public debate about BSTC, bovine somatotropin (a hormone administered to cows to increase the milk production).is an example of biotechnology product testing public acceptance. Food biotechnology valuable and viable alternatives to food problems, and a solution to nutritionally influenced disease such as diabetes, hypertension , cancer, heart diseases, arthritis etc.a transgenic golden rice have been produced by introducing three genes for the production of vitamin A in Taipei rice. A transgenic cotton named 'Inguard' was released in Australia which contain bt genes which provided resistance against insects. molecular farming is a new concept were therapeutic drugs are produced in farm animals for example therapeutics proteins secreted in goat milk. there are about dozen of countries that produce lactoferrin., tPA, hemoglobin, melanin, and interleukins in cows, goat and pigs. however it is not surprising that vegetables producing vaccines insulin interferon's and growth hormones would be available in market in 21st century, beside, human clones and several other miracles. Human genome project (HGP):- The major landmark in human history is the human genome sequence. the HGP is an international research development. almost the whole human genome has been sequenced and chromosome map has been developed in various labs World wide. objectives of human genome project are to :-construct the detail genetic and physical map of human genome, 1. determine the complete nucleotide sequence of human DNA, 2. store information in database, 3. locate the estimated 50,000-100,000 genes within the human genome 4. address the ethical, social, legal issues (ELSI )that may arise from the project, 5.perform similar analysis on the genomes of several other organisms. Environment:-the natural biodegrability of pollutants present in environment has increased with the use of biotechnology. the bioremediation

Target audience Essay Example | Topics and Well Written Essays - 2000 words

Target audience - Essay Example Only the students from high schools, colleges and university of this age group will be chosen in the first marketing phase within the Los Angeles Area . The private high schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The public high schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges included in our school visits are Academy Pacific Travel College, Agape Christian The Lipton Green Tea (LGT) will be portrayed as having the beneficial health ingredients such as the much needed vitamins and minerals and its natural production with no preservatives, additives, and food coloring thereby eliminating the possibility of having harmful side effects will be the main theme of the marketing plan. This marketing strategy to attract a particular target audience will be implemented from January 2006 to June 2006. Free one bottle samples will given to the prospective youngster. They will then fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products. The LGT will have the same selling price as a Coke product. This means the LGT will have a very optimistic projection of its marketing strategy to corner a big portion of the beverage consuming market. Coke is one of the favorite thirst quenchers gulped during snacks, breakfast, lunch, dinner and special occasions such as parties, love dates.The next batch of target marketing will be implemented from December to April 2006. The target group is composed of prospective customers relating to the ages ranging from twenty two to forty five years old that happen to pass by when the marketing function is conducted in shopping malls, bus stands, train and public transport stations within th e Los Angeles District. The plan will be to attract beverage fanatics to replace their diabetes promoting beverage needs with the health giving minerals and vitamins found in LGT drinks. The prospective customers will be given expensive colorful brochures and flyers advertising the many health benefits of replacing their present beverages wants like Coke and Pepsi products with the vitamin and mineral filled LGT extract drink for the same selling price. 2.The communications choiceThis particular marketing strategy will concentrate on personalized or face to face giving of free LGT Extract drinks to customer ranging from twelve twenty one in schools, colleges and